Pandora for UNICEF
Pandora and UNICEF have launched a three-year collaboration to support the most vulnerable children, especially girls, around the world to lead healthier and safer lives and fulfil their potential. Through the sale of jewellery and other initiatives, Pandora will raise funds to empower children and young people around the world by supporting UNICEF programmes on education, gender equality, rights awareness, personal empowerment and civic engagement. Part of the annual donation to UNICEF further support’s their overall work to improve the life of millions of children worldwide.
Supporting young voices
A large part of the funding from Pandora will go towards improving access to quality learning opportunities for adolescent girls through programmes that support skills development, social innovation and entrepreneurship such as UNICEF’s UPSHIFT and similar approaches. These programmes are designed to strengthen adolescent empowerment and participation. Together Pandora and UNICEF support young voices.
An additional 6,000 children could die every day from preventable causes over the next six months as the COVID-19 pandemic continues to weaken health systems and disrupt routine services, according to UNICEF. Therefore, as part of the strategic collaboration with UNICEF, Pandora has pledged a significant donation to the new #Reimagine campaign, that seeks to stop the disease spreading further, address the damage already inflicted, mitigate the knock-on effects on children and lay the groundwork for building back a better world. Read more on the collaboration here.
One Love initiative
Members of the Marley family will reimagine the late Bob Marley’s iconic anthem One Love to support UNICEF’s work to reimagine a fairer, more just world for children whose lives have been upended by the COVID-19 pandemic. All proceeds from the song and related activities will directly support UNICEF’s global Reimagine campaign to ensure the post-pandemic world is more fair and equal for every child.
Originally recorded in 1977 by Bob Marley and the Wailers, One Love/People Get Ready is an iconic song for millions across the globe with its everlasting message to come together as one. The reimagined version of the song will be a true global anthem for 2020 featuring members of the Marley family, established musicians from all corners of the globe and artists from conflict zones around the world.
Matching every US$1 donated
From 9 July 2020 - 31 August 2020, jewellery brand Pandora will match every dollar donated by the public to UNICEF's One Love activation, as part of the company’s total global contribution of up to US$1 million to the activation. Matches will include donations made through www.unicef.org/one-love, re-directed UNICEF local fundraising websites, and specified One Love social media engagements.
From 17 July 2020 - 31 August 2020, Pandora will donate US$1 every time Pandora’s One Love One Heart custom filter effect on Instagram is opened, as part of the company’s total global contribution of up to US$1 million to the activation. The Instagram custom filter campaign will run for 2 weeks even if the total global contribution of up to US$1 million is met during the campaign.
Additional fundraising and donations engagements may be announced through 31 August 2020, as part of the company’s total global contribution of up to US$1 million to the activation. Funds from UNICEF's One Love activation will support UNICEF’s work to help children and their families recover from the impacts of COVID-19. Donations received after the US$1 million has been reached will continue to support UNICEF’s One Love activation. UNICEF does not endorse any company, brand, product or service.