Man-made stones, natural gemstones and diamonds are all included in our assortment

Pandora purchased 1.1 billion stones in 2019, and more than 99.9% of these were manmade, primarily cubic zirconia and nano crystals.

Like metals, natural stones are finite resources that can cause environmental damage when mined. According to a study by environmental consultancy Trucost, the environmental cost of cubic zirconia is just 0.001% of that of a mined diamond, largely due to the vastly smaller quantity of energy required to produce cubic zirconia.

Natural stones are still used in a few of our collections, in small volumes.